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eTrace Medical Becomes Spira Innovation

May 06, 2021

Thetford-based high-technology company eTrace Medical is changing its corporate identity and adopting the new name Spira Innovation. Specializing in airborne gas analysis and the development of powered air purifying respirators (PAPRs), the company is currently in the testing and patenting phase for its ThermaSafe PAPR, as well as for a new early-diagnosis device that can detect cancer in human breath.

Spira Innovation is a 100% Canadian company with offices in Germany, China and the United States. “As a technology exporter, it’s important for us to have a name that resonates in different languages,” explains André Lamontagne, President of Spira Innovation. “We also wanted to send a clear message that our products are intended not just for the medical field, but also for many industrial uses – as is the case with our ThermaSafe respiratory protection device.”

Spira means “respiratory” in Esperanto – a word that’s relevant to all devices that the company designs and develops. The new Spira Innovation logo was directly inspired by the team’s commitment to constant innovation. “Those two dots above and below the letter “i” represent exactly what we do: looking at things from different angles in order to find solutions,” adds André Lamontagne.

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